Our History
A Heritage of Craftsmanship. Three Distinct Brands.
Our story began in Türkiye in 1972, driven by a passion for ceramics and a commitment to manufacturing craftsmanship. What started as a vision grew into a production heritage that continues to inspire PORSER, ID FINE, and ROOTS today.
At Porser Egypt, we bring these three distinctive brands together, making their collections accessible to customers across Egypt through our official presence.
The Journey Through Time
1972 — Where It All Began
Our manufacturing story began with Nizamettin Bozkurt’s passion for ceramics, laying the foundation for a journey shaped by experience, craftsmanship, and continuous development.
1979 — The First Workshop
Bozkurt Seramik was established in a 180-square-meter workshop, marking an important milestone in the development of the family’s manufacturing heritage.
1985 — A New Chapter in Production
Growing demand led production to expand into a 900-square-meter workshop in Kartal, Türkiye.
1994 — The Birth of Porser Porselen
Bozkurt Seramik adopted the name Porser Porselen, marking a new chapter in the company’s development.
1996 — Expanding Production Capabilities
A 3,000-square-meter facility opened in Samandıra, strengthening the company’s production infrastructure.
1998 — Opening to International Markets
Porser’s first export shipment went to the United Kingdom, beginning a new chapter in its international journey.
2002 — Reaching the United States
Porser expanded its international presence by exporting ceramic tableware to the United States.
2018 — A Major Production Milestone
The Samandıra facility reached a reported monthly production capacity of 1.1 million pieces, reflecting the scale of its manufacturing capabilities.
2022 — A New Production Facility
A second production facility began operating in Kütahya. This milestone also marked the development of ID FINE, a brand created to serve the professional hospitality sector.
2024 — A New Expression of Heritage
PORSER stepped forward under its own brand identity, while ROOTS introduced a contemporary stoneware direction inspired by the company’s manufacturing heritage.
Three Brands. Distinctive Perspectives.
PORSER — The Art of the Table
Drawing on decades of porcelain manufacturing experience, PORSER brings together tableware collections shaped by elegance, thoughtful design, and the pleasure of sharing a table.
ID FINE — Designed for Professional Dining
Created for the hospitality sector, ID FINE combines contemporary design with functional tableware solutions for hotels, restaurants, and catering professionals.
ROOTS — Contemporary Stoneware Character
ROOTS brings a contemporary perspective to stoneware through distinctive surfaces, natural character, and modern design.
Each brand expresses a different perspective while sharing a connection to the same broader manufacturing heritage.
Our Story in Egypt
Porser Egypt is the exclusive agent in Egypt for PORSER, ID FINE, and ROOTS.
Our role is to bring these brands together in one official destination, helping Egyptian customers discover their collections and connect with the products that suit their homes, businesses, and dining experiences.
We are proud to introduce this Turkish manufacturing heritage to Egypt and to build lasting relationships with our customers through our official channels.
The Story Continues
From a small workshop to three distinctive brand identities, our journey continues to evolve through craftsmanship, design, and a passion for the table.
PORSER. ID FINE. ROOTS.
Three perspectives. One shared heritage.
Discover our collections and become part of the story.