Production & Quality
Where Craftsmanship Meets Technology
Behind every tableware collection lies a combination of manufacturing experience, thoughtful design, and attention to detail.
The story behind PORSER, ID FINE, and ROOTS is rooted in Turkish ceramic and porcelain production, with a manufacturing heritage dating back to 1972. Over the decades, this experience has continued to evolve through expanding production capabilities, new facilities, and distinctive approaches to tableware design.
At Porser Egypt, we bring these three brands together, each with its own character and product focus.
A Heritage of Manufacturing
From the early Bozkurt Seramik workshop to the production facilities established in Istanbul and Kütahya, the company's journey reflects decades of manufacturing development.
The Kütahya facility strengthens production capabilities for porcelain and the professional hospitality sector, while the Istanbul facility serves different brands and product groups, including ROOTS.
This manufacturing foundation supports the development of collections for different dining environments and customer needs.
Quality Through Attention to Detail
Quality is shaped by more than the finished appearance of a product. It also involves the materials, form, surface, glaze, firing process, and suitability for the intended use.
ID FINE's official production approach describes stages that include form development, surface and glaze application, firing, and quality control. Its professional tableware collections are developed with attention to durability, hygiene, and visual consistency.
These priorities are particularly important in hospitality environments, where tableware must support both presentation and everyday service demands.
Three Brands. Distinct Production Perspectives.
PORSER — Porcelain for the Table
PORSER draws on a long heritage of porcelain and ceramic tableware manufacturing, bringing together established production experience and contemporary design for a variety of dining occasions.
ID FINE — Quality for Professional Dining
ID FINE focuses on the needs of hotels, restaurants, and catering professionals. Its collections are developed with consideration for functionality, repeated service use, hygiene, and consistency across table settings.
ROOTS — Contemporary Stoneware
ROOTS presents a contemporary interpretation of the company's manufacturing heritage through stoneware collections characterized by distinctive surfaces, material expression, and modern design.
Each brand offers a different approach to tableware while remaining connected to a broader Turkish manufacturing heritage.
Designed for Different Experiences
From the home dining table to professional hospitality settings, the three brands serve different needs and styles.
Their collections bring together visual appeal and practical considerations, helping customers choose tableware suited to their spaces, occasions, and intended use.
Product features and care requirements may vary by collection and individual item. Customers should always refer to the relevant product information for specific usage and maintenance guidance.
Our Commitment in Egypt
As the exclusive agent in Egypt for PORSER, ID FINE, and ROOTS, Porser Egypt is committed to presenting these brands and their collections through an official destination for Egyptian customers.
We believe that confidence begins with clear product information, transparent communication, and dependable customer support.
PORSER. ID FINE. ROOTS.
Turkish manufacturing heritage. Distinctive tableware. A commitment to quality.